Wednesday, October 10, 2018

FOR IMMEDIATE RELEASE

Luxury Resort Wear Brand Ciao Sea Launches With Special Guest Coco Rocha
Exclusive event in Toronto featured the brand’s first collection

TORONTO, ON – At an extravagant invite-only launch party, new Canadian-designed, luxury resort-wear brand, Ciao Sea, launched itself onto the Canadian fashion scene last night.

Held at the Fermenting Cellar in Toronto’s Distillery District, the party venue was transformed into a Mirage-themed space where guests were led through a neon lit entryway, alluding to the beginning of a dream. Guests then journeyed down an illusory pathway surrounded by neon-jungle inspired elements and pieces from the Ciao Sea collection showcased on both live models and mannequins.

Special guest, Canadian fashion icon Coco Rocha, arrived wearing a stunning piece from Ciao Sea’s second collection and interacted with the crowd, taking photos and leading the audience into the fashion show at 8:30pm.

Ciao Sea Founder, Chelsea Chen, thanked everyone for helping to launch the distinctive new resort wear brand, stating, “We created the brand to celebrate femininity and allow expression through personal style. Ciao Sea is a resort wear brand that infuses modern design into classic styles and empowers wearers to take daring adventures through different cultures and different eras.”

The brand’s pieces were shoppable throughout the night at an event-only discount and the fashion show allowed all guests to get a sneak peek at the second collection as well as to place orders.

Proceeds from the evening’s sales will go to support The Hospital for Sick Children (SickKids), a health-care community dedicated to improving the health of children and specifically, its Labatt Family Heart Centre, focused on transformational congenital cardiac care.

Ciao Sea

Ciao Sea’s unique pieces are designed to transport you through time and beautiful spaces. Each intricately detailed collection is inspired by the heart of adventure, enabling the wearer to experience different cultures and different eras. The Ciao Sea collection is elegantly styled and crafted from fine fabrics that represent the destinations and styles that inspire us.

www.ciaosea.com

To request visuals or for more information, please contact Thinkr Marketing.

Whitney Collins
Project Manager
905 526 0067 x16
whitney@thinkrmarketing.com